AMWIK trains journalists on gender and conflict-sensitive reporting-specialized reporting, safety, protection, and security skills-online and offline, adherence to the code of conduct for the practice of journalism, content production and story grants, capacity building for community media/ freelance journalists/citizen journalists and works with partners to conduct workshops for journalists.
Civic Engagement with Journalists and the Civil Society, Training of Journalists.
AMWIK under a consortium led by Media Council of Kenya funded by USAID through the SADES Kenya programme to advocate for an enlarged civil space in Kenya with the Kenya Union of Journalists, Civil Society Reference Group, and Kenya National Commission on Human Rights.
Young Female Journalists Mentorship Programme.
AMWIK has partnered with the Media Council of Kenya (MCK) to train, mentor and coach young female journalists on the trends in the industry and how to package stories. Over 100 young female journalists have undergone mentorship and coaching sessions.
The AMWIK Connect 4 Wildlife Project, implemented by the Association of Media Women in Kenya (AMWIK) with support from USAID, stands as a remarkable initiative dedicated to promoting wildlife conservation and environmental sustainability in Kenya. This project harnesses the power of media and communication to raise awareness, influence policy, and engage communities in the protection of Kenya’s rich biodiversity. By focusing on the intersection of media, community action, and policy advocacy, the project has made significant strides in addressing the challenges facing Kenya’s wildlife and ecosystems.
AMWIK, with funding from USAID, launched the Connect 4 Wildlife Project to leverage the influence of media in driving conservation efforts.
The primary objectives of the project are multifaceted. It seeks to raise public awareness about the importance of wildlife conservation and the threats facing Kenya’s ecosystems. It also aims to strengthen the capacity of journalists and media professionals to report accurately and effectively on environmental issues. Additionally, the project focuses on engaging local communities in conservation efforts and advocating for policies that support wildlife protection and environmental sustainability.
One of the key achievements of the project has been its capacity-building initiatives for journalists. AMWIK conducted a series of training workshops to equip media practitioners with the skills and knowledge needed to report on wildlife and environmental issues. These workshops emphasized investigative journalism, storytelling techniques, and the use of digital media to amplify conservation messages. By empowering journalists, the project has ensured that wildlife conservation remains a prominent topic in public discourse.
The project also launched extensive awareness campaigns to educate the public about the importance of wildlife conservation. Utilizing radio, television, print media, and social media platforms, these campaigns reached a wide audience and highlighted critical issues such as the dangers of poaching, the benefits of ecotourism, and the role of communities in protecting wildlife. Through compelling storytelling and multimedia content, the campaigns succeeded in capturing the public’s attention and fostering a deeper understanding of conservation issues.
The USAID USAWA Project is an initiative aimed at promoting good governance, transparency, and accountability in Kenya. The project, funded by the United States Agency for International Development (USAID), focuses on strengthening the capacity of civil society organizations (CSOs), media, and citizens to actively participate in governance processes and hold leaders accountable and is being implemented in partnership with Transparency International-Kenya, Inter-religious Council of Kenya (IRCK) and Global Compact and is implemented in Mombasa, Kilifi, Kakamega, Isiolo and Nakuru Counties. The name “USAWA” translates to “justice” or “fairness” in Swahili, reflecting the project’s commitment to fostering equitable and inclusive governance.
The Association of Media Women in Kenya (AMWIK) plays a critical role in the implementation of the USAID USAWA Project. AMWIK is a professional association that empowers women in media and promotes gender equality in the media industry. Within the USAWA Project,
AMWIK’s contributions include the capacity building for media practitioners, particularly women, on investigative journalism, ethical reporting, and how to effectively cover governance and accountability issues. AMWIK also collaborates with other stakeholders to facilitate dialogue between citizens, media, and government officials. This helps bridge the gap between policymakers and the public, fostering greater accountability and support community-based initiatives that empower women and youth to participate in governance processes.
AMWIK produces multimedia content, including articles, radio programs, and documentaries, that highlight governance issues and promote accountability. AMWIK also engages in advocacy efforts to influence policies that promote gender equality and good governance.
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