Revised Code of Conduct for Media Practice Launched
The Media Council of Kenya (MCK) has taken a major step toward strengthening ethical journalism with the launch of the revised Code of Conduct for Media Practice 2025. The updated guidelines aim to address modern challenges in Kenya’s rapidly evolving media landscape, ensuring responsible reporting in the digital age. The code was officially unveiled by Hon. William Kabogo, Cabinet Secretary for Information, Communications, and the Digital Economy, during the Annual Media Summit in Nairobi.
Before finalizing the revised code, the MCK opened a public consultation process, inviting feedback from stakeholders through online and print publications. This inclusive approach allowed for diverse perspectives to shape the final document. AMWIK played a key role in this process by convening a forum with media stakeholders, civil society organizations, human rights defenders, and members of the Kenya Media Sector Working Group (KMSWG). Discussions focused on pressing issues such as journalist safety, gender-based violence, and sexual harassment, ensuring that the new code reflects the realities faced by media practitioners today.
The revision was driven by two key factors: the limitations of the previous 15-year-old code and a High Court ruling that declared the Broadcasting Code unconstitutional, ordering the MCK to incorporate stronger child protection regulations within six months. The updated code introduces robust measures to safeguard vulnerable groups, combat hate speech, and regulate emerging challenges like AI-generated content, user-generated media, and gaming/betting advertisements.
During the launch, Hon. Kabogo emphasized the importance of integrity and accuracy in journalism, urging media professionals to prioritize truth over speed. “Responsible reporting is the foundation of democracy,” he stated. “In this digital era, verification must never be sacrificed for immediacy.” He also highlighted ongoing government efforts to enhance digital literacy and infrastructure, particularly to support community media.
David Omwoyo, CEO of the Media Council of Kenya, praised the revised code, noting its comprehensive provisions to uphold ethical standards. “This framework ensures accountability while adapting to technological advancements,” he said. AMWIK Executive Director Queenter Mbori, who was a keynote speaker at the event, applauded the collaborative effort behind the revision and called for greater protection for journalists. “Our collective goal should be a media environment that is safe, profitable, and conducive to professional growth,” she remarked.
The introduction of the Code of Conduct for Media Practice 2025 reaffirms Kenya’s commitment to balancing press freedom with social responsibility, protecting both journalists and the public while upholding democratic principles. As the media landscape continues to evolve, this revised code serves as a crucial tool in fostering ethical, credible, and accountable journalism in Kenya.
