Every year the world comes together to celebrate World Radio Day (WRD), a global observance dedicated to recognizing the power of radio as a tool for communication, information, and social change.
As the world continues to fight climate change, radio remains a powerful communication tool for awareness, education, and mobilization. It is one of the most widely consumed media platforms worldwide with billion audiences globally.
For decades, radio has informed, educated, and mobilized people on critical issues. Today, it is being used to address the climate crisis helping people understand the impact of climate change, adapt to its effects, and the mitigation efforts. Whether through community or national stations, radio effectively communicate the urgency of climate change and policy developments.
Association of Media Women in Kenya(AMWIK) recognizes the effort of radio journalist in creating awareness. During the regulation on the media Industry talk on X space hosted by the Kenya Editor’s Guild, AMWIK Executive Director Queenter Mbori, Appreciated the role of radio in climate change awareness “in terms of media consumption Radio still remain a trusted platform for conversation that promote environmental sustainability and inspire action” Mbori said
According to the United Nations, over 75% of households in developing countries have access to a radio. Unlike television or digital media, radio transcends economic, geographical, and literacy barriers, making climate communication accessible to a vast audience
In October 2021, global media coverage of climate change reached an all-time high, with radio coverage increasing by 29% from the previous month. This surge underscores radio’s pivotal role in raising climate awareness works. For instance, during Hurricane Beryl in 2024, 30% of cell sites were impacted due to power outages, but radio systems remained operational, providing critical information to affected communities.
In Kenya there are large record on licensed radio frequency. According to the Communication Authority, out of 695 Licensed broadcasting station in Kenya, 215 are FM stations. As of December 2024, CAK recorded 4 public FM service, 85 community radio stations, 11 public commercial (KBC owned). This highlights the significance of radio in general development.
It is essential to recognize how this medium is shaping environmental action and empowering communities worldwide, and gives a voice to those on the frontlines of the climate crisis. especially in areas with limited internet access it goes beyond many barriers to make climate education accessible to rural and marginalized communities remaining one of the most powerful tools for climate action.
From remote villages, radio broadcasts educate, warns communities of incoming storms, teaching sustainable farming techniques, or broadcasting the stories of those most affected. According to the Media Council Kenya (MCK) 2023- 2024 state of media report, about 78%s of people rely on radio in rural areas.
In this case, Community radio stations play a vital role in disseminating localized climate information. By featuring farmers, indigenous leaders, and local activists, radio amplifies voices that are often unheard in mainstream climate discussions. Real-time weather updates, sustainable farming tips, and disaster preparedness broadcasts help communities adapt and build resilience against climate change
Radio excels in storytelling as it brings out one of the most effective ways to inspire action. Programmes like Documentaries, interviews, and drama series can humanize climate change, making it more relatable. Programs featuring personal experiences of climate impact can shift perceptions and encourage eco-friendly behaviors.
Beyond raising awareness, radio can also drive policy change by shaping public discourse and influencing decision-makers. Investigative radio journalism and advocacy programs expose environmental crimes, promote transparency, and push for stronger climate policies.
As climate challenges intensify, the need for effective communication becomes more urgent. Radio, with its wide reach, affordability, and ability to foster community dialogue, remains a crucial tool for climate education, adaptation, and advocacy.
