The Association of Media Women in Kenya (AMWIK) is a national media Association established in 1982 and registered under the Societies Act as a non-profit organization.
AMWIK was started by a group of women journalists before the 1985 UN Women’s Conference in Nairobi to support, protect, and recognize the critical role of female journalists at a time when the voices of women and their issues received very little attention in the media.
Our membership comprises female journalists, public relations professionals, independent content producers, students of journalism and communication, and employees of private and non-governmental organizations with a background in communication.
AMWIK brings together over 300 women in media to pull their professional skills in giving visibility to women’s concerns. These members are drawn from different parts of Kenya and work with other media associations and community networks across the 47 Counties.
AMWIK recognizes that gender inequality and inequity undermine development. Thus, we particularly focus on enhancing the visibility of women in society and promoting their participation in leadership and decision-making. The media is a powerful tool for social change and agenda-setting, which we use to create public awareness around key issues affecting women to ensure public support and appreciation. These media tools include radio, television, community radio listening group sessions, newsletters, magazines, and digital media platforms.
In addition, AMWIK uses advocacy, research, training, coaching & mentorship, publications, storytelling, exchange programmes or visits, media shows, social media, podcasts, community listening sessions, and town hall forums to achieve its objectives.
AMWIK focuses on five thematic areas:
AMWIK further runs empowerment programmes for women and marginalized communities to effectively enable them to use media to promote their agenda and address their issues of concern and increase their visibility in society. The capacity building programmes are further aimed at promoting women’s participation in public policy and decision-making. The pieces of training are designed to help the groups understand how media operates and how to engage and package themselves to attract coverage ignored to communicate their agenda.
Additionally AMWIK focuses on building the capacity of journalists to understand women’s issues, how the issues affect women and to positively package and widely disseminate information on women in a way that enables communities to make informed choices and change negative attitudes towards women.
AMWIK embraces networking with other organizations to foster collaboration in areas of media strengthening, gender and governance, peace and human rights, Gender-Based Violence(GBV), sexual harassment, HIV/AIDS, Sexual Reproductive Health(SRH), online violence against women among others. To implement these projects, AMWIK harnesses the skills and competencies of its members in various capacities.
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