The Association of Media Women in Kenya (AMWIK) is a national media Association established in 1983 by a group of of women journalists before the UN women’s conference held in Nairobi in 1985, at a time when the voices of women and their issues received very little attention in the media.
It is registered under the Societies Act as a non-profit organization. AMWIK membership comprises female employees of various media houses, public relations professionals, independent content producers, students of journalism and communication and employees of non-governmental organizations and other institutions who have a background study in communication.
It brings together over 300 women in media to pull their professional skills in giving visibility to women’s concerns. These members are drawn from different parts of Kenya and work with other media associations and community networks in various counties across Kenya.
AMWIK uses media to embrace gender equity making it possible to improve the lives of women and children by enabling them to enjoy their human rights.
AMWIK’s broad objective is well expressed in its mission to seek and promote an informed and resourceful society through professional development and transformation of the media to enhance the status of women in Kenya. AMWIK uses advocacy, research, training, coaching & mentorship, publications, storytelling, exchange programmes or visits, media shows, social media, podcasts, community listening sessions and town hall forums to achieve its objectives.
AMWIK focuses on five thematic areas:
- Media development & membership
- Women’s Economic Empowerment
- Sexual Reproductive Health Rights
- Gender and Governance
- Digital Rights and Security
AMWIK recognizes that gender inequality and inequity undermines development. Thus, AMWIK particularly focuses on enhancing the visibility of women in the society and promoting their participation in leadership and decision-making.
The media is a powerful tool for social change and agenda setting, which AMWIK uses to create public awareness around key issues affecting women to ensure public support and appreciation of women as leaders. These tools include radio, television, community radio listening group sessions, newsletters, magazines and social media.
AMWIK further runs empowerment programmes for women and marginalized communities aimed at enabling them to effectively use media to promote their agenda and address their issues of concern, with a view to raising their visibility in the society. The capacity building programmes are further aimed at promoting women’s participation in public policy and decision-making. The training is designed to help the groups understand how media operates, know how to package themselves to attract media coverage and further understand how to engage with various media platforms to communicate their agenda to the public.
Additionally AMWIK focuses on building the capacity of journalists to understand women’s issues, how the issues affect women and to positively package and widely disseminate information on women in a way that enables communities make informed choices and change negative attitudes towards women.
AMWIK is able to carry out its objectives through harnessing the skills and competencies of its members and further maintaining favorable relations with both electronic and print media. AMWIK further embraces networking with other organizations to foster collaboration around issues of media strengthening, gender and governance, peace and human rights, gender based violence, sexual harassment, HIVD/AIDS, Sexual reproductive health, online violence against women among others.