TUVUKE Initiative

TUVUKE Initiative
For a Peaceful, Inclusive and Just Society
Target areas: Nairobi, Isiolo and Naivasha
Donor: Ford Fundation
Duration: January 2012 – 2013


TUVUKE Initiative was launched as a countrywide collective platform whose overall focus was to achieve peaceful free and fair elections.

Targeting the traditional violent conflict hotspots classified as so due to their perennial characteristic of violence during electoral periods, the initiative sought to transform the situation ahead of general elections of March 2013 by enhancing constitutionalism, promoting women’s participation in electoral process, championing land rights, youth empowerment and participation in democratic processes, and ensuring responsible journalism. TUVUKE partners rallied around the clarion call for a” better Kenya for all” to strengthen and build capacity of networks at community, regional, national and global levels so as to achieve their objectives.

Mandate of TUVUKE Initiative

Today, TUVUKE Initiative is established as a consortium and the project, is being implemented by 15 CSO’s, and works with key stakeholders including the public, the women, the general, voters, the Independent Electoral and Boundaries Commission(IEBC), political parties, law enforcement agencies, and County governance structures to enhance a peaceful election and the culture of tolerance through the strengthening and capacity building of networks at community, regional, national and the global levels.

Having learned critical lessons from the Post Elections Violence (PEV) of 2007/8, TUVUKE initiative derived its mandate from the need to support Kenya’s reforms effort and progress towards full implementation of the constitution of Kenya 2010.

The following are the TUVUKE Initiative Implementing Partners:

  1. African Woman and Child Feature Service(AWC)
  2. Association of Media Women in Kenya (AMWIK)
  3. Centre for Conflict Resolution (CCR)
  4. Centre for Rights and Education Awareness (CREAW)
  5. GO- SHENG
  6. HATUA Trust
  7. IL’Laramatak Community Concerns (ICC)
  8. Kenya Land Alliance (KLA)
  9. Kenya Women Holding (KWH)
  10. Men for Equality of Men and Women (MEW)
  11. Muslim Human Rights (MUHURI)
  12. Smart Citizens
  13. Twaweza Communications
  14. Ujamaa Center
  15. Women Empowerment Link (WEL)

                                        AMWIK members promoting the initiativeTuvuke Chipo

Pillars of TUVUKE Initiative

 TUVUKE Initiative is organized around four pillars that form the basis for its thematic areas of focus:

  • Constitutionalism: Enhance constitutionalism through the national values and principles of governance which include human dignity, social justice, inclusiveness, equality, human rights, non-discrimination and protection of the marginalized.
  • Gender and Power: Contribute in ensuring that elections comply with the Constitution and that the electoral process is compliant with the Article 81 (b) of the Constitution.
  • Responsible journalism: Inculcate professionalism and entrench conflict sensitive journalism election reporting.
  • Culture of tolerance: Build a culture of tolerance and acceptance of difference in order to avoid violent conflict before, during and after general elections.

Thematic Areas

The thematic areas are the framework around which the strategic objectives are formulated so as to achieve the desired strategic direction. Thematic areas are thus critical areas of strategic focus for the organization. They are the primary means identified for achieving the mission and vision and form the basis or foundation on which strategic objectives are developed.

To this end, five thematic areas have been defined as providing the best basis for TUVUKE Initiative’s three-year strategy to 2016. They are as follows:

  1. Women Participation and Empowerment
  2. Media Engagement
  3. Peace and Security
  4. Natural Resources and Land Rights
  5. Youth Participation

AMWIK is engaged is two thematic areas as follows:Tuvuke Marceline

  1. Women Participation and Empowerment

Women’s participation and empowerment is a core part of this strategy as, apart from being denied equal status; women bear the brunt of poverty in Kenya. Empowering women is consequently undoubtedly a basic human rights concern. It is also a subject closely associated with poverty reduction.

Tuvuke through the strategies identified for women empowerment shall be able to realize better progress in women human rights, greater participation in public life and decision-making. In addition, because the Constitution embraces the principles of affirmative action, and non discrimination, there is need to proactively create a platform to involve the women in enhancing their participation in leadership and also in bringing about reconciliation, national healing, peace, cohesion and integration in the country.

  1. Media Engagement

TUVUKE Initiative notes that the media can play a fundamental role in conflict and peace building in equal measure. TUVUKE Initiative believes that the media and journalists in Kenya are often victims of conflict, but they also at times play an active role in exacerbating tensions in an already divided country.

TUVUKE Initiative is further convinced that when the media work effectively, they are essential for the maintenance of peace and democracy. TUVUKE Initiative will deliberately use the media for civic education campaigns particularly in awareness and information campaigns aimed at peace building. TUVUKE Initiative will thus collaborate with the media for accurate and balanced reporting that is essential in the peace building process.